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Midtown Mural - The Detroit Jewish News

Updated: May 24

June 2023

Israeli artist Rotem Reshef's time-and nature-inspired art is now on permanent display in Detroit

My new mural, 'Open End,' is now on view in midtown Detroit, MI.

Midtown Detroit Inc commissioned it with the support of Adam Finkel.

Photo credit: Jamie Feldman @dbajamie

Rotem Reshef tells stories of time and nature through art.

Through bold colors and layers-upon-layers of paint, the Tel Aviv- and New York-based installation artist and painter spreads messages about climate change, ecofeminism and human nature with every new creation.

Now, her work is on display as a permanent mural in Midtown Detroit, where it adorns the side of a former dilapidated and run-down building on a busy street.

On West Canfield just across from The Whitney is Reshef’s mural Open End, which went on display earlier this spring. It’s the first of what organizer Adam Finkel, 36, of Bloomfield Hills, hopes will be many more murals and collaborations between Detroit and Israeli artists.

“The idea is to create more connectivity for Detroit and create opportunities on a global level that can be brought into the city,” explains Finkel, who has been featured in the Jewish News’ “36 Under 36” feature for his leadership in the Jewish community and is a JNcontributing writer. “It’s related to similar ideas that have been incubated and launched in the city, like Moishe House.” Finkel helped launch the original Moishe House in Detroit.

The art-centric endeavor — to welcome global artists, particularly from Israel, into Detroit — has been in the works for several years. Yet, like many projects, it was delayed due to the COVID-19 pandemic.

“We were able to plant the seed this past year for this first inaugural iteration with Rotem,” Finkel says. “We looked at several dozen different artists, and we were able to find a blighted building in need of a refresh of space.”

It was a close collaboration with the city to make the mural, which Finkel hopes will make the neighborhood even more welcoming for commuters and residents a reality.

“They can see a piece of art and not have to look at a blighted building,” he says of the mural, which is in walking distance of Wayne State University and the Detroit Institute of Arts.

Midtown Detroit Inc., the nonprofit organization responsible for community development and more in the Midtown neighborhood, was pivotal in bringing the project to life. “They provided the space and the resources to make it possible,” Finkel says.

Midtown Detroit Inc. believes Reshef’s mural will elevate the neighborhood even further, a welcoming addition amongst the many areas of growth Midtown has experienced in recent years, such as a boom of new restaurants, shops and residential buildings.

“Midtown Detroit Inc. believes the beauty of this piece was a great fit for the architecture of this interesting commercial property and elevates the level of design in the district,” explains Susan T. Mosey, its executive director.

The once-blighted building sat peeling and fading until March, when Reshef’s mural gave it a new facelift. Still, the benefits go beyond simply beautifying Detroit’s existing architecture.

Ongoing research from Bloomberg Philanthropies found that cities that incorporate street art are much safer for pedestrians, associating the incorporation of art with slower vehicle speeds and half the amount of crashes with pedestrians.

Installing the mural also created work opportunities. “The banner company utilized was based in the city of Detroit,” Finkel says. “I’m glad that this type of project can help bring jobs to the city.”

While Finkel knows that one artist or one particular idea won’t transform an entire city, the goal is to work block-by-block and steadily create lasting change throughout Detroit.

Connecting Through Art

Finkel, who regularly travels to Israel for networking and community-building initiatives in conjunction with his venture capital firm Orfin, was compelled by Reshef’s deeply emotional style of art. “Her work is often inspired by the story of Genesis and creation,” he says. With her artwork displayed worldwide, he says Reshef’s style “brings vibrancy to the public spaces where it’s installed.”

Reshef’s mural, which is just under 61 feet across and 13 feet tall, is a kaleidoscope of colors, including blues, reds and yellows.

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